SEO in 2020 Ranking in #1 With Blog Content Marketing

SEO Changes to look for

Let’s Start By Over Viewing SEO

With the end of 2019 and that in itself being the end of a decade, that also means end of an era for SEO. During the last year there have been a few changes like the SERP’s and Google’s rules.
We are no longer just optimizing for the search engine in Text form, now we have to optimize for voice, visual and potentially Facebook Search which is a lot more extensive that what have we done by far.

Scaling Content Marketing

Content marketing is no longer the revelation it was in the early 2010s. In 2020, my expectation is that brands will start thinking about what their content strategy looks like at scale. And they are going to do extensive research again for the new style of SEO.
Consider how your content strategy works together from the press releases you push out to podcasts, videos, and Google Actions. These days, content includes multiple platforms, media, and even things like the language your chatbot uses. While Google algorithm updates like Medic and BERT have helped content creators up their game when it comes to blog posts and articles, brands will need to focus on quality where new channels are concerned.

Understanding Facebook search to help blog marketing

Facebook announced a pretty big feature coming to their paid ad lineup.Facebook Search ads, released first in beta back in July, it’s now available to all brands ads are beginning to be included in the platform’s Automatic Placements.
While Facebook search ads are brand new, the ability to use this new medium to drive conversions directly is a pretty big deal. Brands can now cut through the noise by targeting niche keywords that reach less saturated audiences, rather than relying on Facebook to keep their best interests in mind.
Where there has traditionally been this divide between paid search and paid social, Facebook is blurring the lines going after commercial intent users much like Google PPC.

Google Actions

Google Actions, or apps for the Assistant, are becoming increasingly important for SEO. It’s more of an extension of a brand than viral game, an opportunity for more people to discover your podcast, article, or recipe.
Google has been rolling out new (and easier) ways to build your own Action and claim it in the Google Actions Directory. And while claiming your Actions is important, I think down the road, the Directory could represent a bigger opportunity–perhaps a hybrid between the App Store and Google My Business.

E-A-T (Expertise, Authority, Trust)

The acronym that shook up the SERP’s this year isn’t an official ranking factor, but it’s super important of today’s SEO.Google’s Danny Sullivan, has pointed out multiple times this year, following the guidelines could be one of the best ways to protect against algorithmic disaster.
EAT is particularly important for brands that deal in what’s known as “your money or your life content” or YMYL. The category covers financial, medical, and legal topics, or anything else that could impact someone’s health or well-being if they accept advice from someone online.
The point is, for YMYL websites, you need to either have a certified expert write the content or work closely with those who have the right credentials.

For example, health-focused websites should ideally feature content written by health professionals, done right, interviewing experts and citing credible sources may be sufficient.
Trust comes from a different combination of factors from social proof to including a physical address on your website, offering fast and secure checkout, and providing safety information for products.

New voice searches are escalating SEO blog content marketing

It should have become obvious to you by now that Voice Search is coming for 2020 and it’s better to be prepared. Over half of all search queries will be voice based. As it stands, there’s a guide to basically every, single way you can use schema to create a rich result, as well as everything that needs to be marked up to generate a voice response.

Optimizing for voice means optimizing for other SEO elements like mobile page speed and reaching for those featured snippet opportunities by applying the right markup. Other things that can help you out, here:

Write content with a more “conversational” tone to help Google’s machine learning algorithms understand what’s on the page. Chances are, it’ll lead to better writing, anyway.
Work on increasing all aspects of organic SEO–Google tends to pull voice results from content that ranks in the top five organic results. Include a “question and answer” component–Make it easy for Google to identify the query and interpret the answer. Use the query in your H1s, 2s, and 3s and offer up a concise answer.

Guest Authors: Kevin, Gabeci

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PBN VS SEO Blog-it

First thing is First, Understanding PBN and how they are used.

What are PBN’s? PBN’s – Are Private Blog Networks that are used to place back links onto in the SEO world. One of the arguments of PBN are they really private if public links and keywords are added to them? The second argument, are you really gaining related blogs to link to, and how much does this matter? Third, how much control to you get to have? PBN’s entitle much research and time to get things right.

The struggles with PBN’s

PBN’s cost range anywhere between $40-400 and up. It depends on how much traffic each PBN generates and also if you are using an agency to purchase them through, could also be even higher. After purchasing your PBN, then, you will have a hosting fee of around $12 a month plus time setting up each one. You can see how the cost and time quickly adds up. Most PBNs will be unrelated content and unrelated to your industry, creating flags and spam looking backlinks to search engine crawlers. You can also risk having your website delisted from search engines from having to many backlinks on unrelated sites. Another Flaw of when owning PBN’s you are responsible for updating the site and content creating more time consumption. If the PBN website and content is not updating it will end up de-ranking and lose points from SEO and lowering its presence and importance, resulting in lowering the importance in your backlinks.

SEO Blog-it Industry Networking

How does SEO Blog-it work? SEO Blog-it works by using an algorithm to link industry related sites together. Website owners will create a blog article, with their keywords, content, and backlinks to be posted onto like websites. SEO Blog-it then finds a match to post your article to, relieving a huge amount of time off your hands and the cost as well. You’ll be able to send linkbacks all across the web to linked industries.
Furthermore, SEO Blog-it sends content to your site to host to further increase your SEO. This is something that PBN fails to achieve. Hosting articles, content, and external links are a great deal for SEO especially when it is relevant and related.

Main Benefits Of SEO Blog-it

  • Cost Less – More for your money
  • Significantly Less Time Consuming
  • More and faster backlinking building
  • Industry related networking
  • Inbound content and links
  • Automated
  • No extra hosting fees

Why is it important to receive content?

Your SEO score card will depend on how much content your website has to offer and the wide range of content, as well as how often your website is being updated. It’s also important for SEO to have external links that point to verified, related, and credible content of external websites. Receiving content is also what makes the network complete, having a receiver and a sender in each industry. This becomes a win-win situation for each party.

SEO benefits are working on both fronts. Onsite and offsite:

  • Receive Automated content. – Onsite.
  • Automated outbound articles and linkbacks. – Offsite.
Put both together and you have a huge network powerhouse SEO Traffic Web presence.

The Industry Outreach is unlimited!

The network reaches across the nation to give you the most wide reach of linkbacks. You’ll have an option to opt in to B2B industries outside of your own. An example would be if you are an ad agency you may want to network with other businesses to gain expose within that group. As a safety net, your industry network will be limited in your current business location eliminating any local competitor conflicts.

Further More

Nathan Gotch at lays out nicely and in depth the struggles with PBN’s(Article: encourage you to check it out. It’s definitely a good read and the exact reason why SEO Blog-it was created to solve those struggles and issues.

Start Your Blog it network today!